Revlon Professional Pro You The Keeper Color Care Shampoo 350ml

Revlon Professional Pro You The Keeper Color Care Shampoo 350ml is a professional formula that was specially developed to clean and care for color-treated hair. In fact, this shampoo is able to thoroughly eliminate daily impurities without stripping or damaging the color. As part of the Pro You The Keeper Color Care collection, this shampoo contains the exclusive Color Defending System. This advanced technology not only prevents fading and improves the longevity of your shade, but also contributes to shinier and silkier strands.

To do so, the Color Defending System resorts to two main factors. On one side, it has a Low Ph base formula that is responsible for helping the hair fiber better retain the pigment. As it happens, while an alkaline base opens the hair cuticle, acid products (pH <7), like this one, contribute to the closing and sealing of the cuticle. As a result, the strands are able to bind the color in for longer. Furthermore, this smart system also utilizes Anti-Fading Agents. In turn, these components prove to be efficient in mechanically creating a more homogenous surface and, therefore, make the cuticle sealing process easier and quicker.

To conclude, with each application, the Pro You The Keeper Color Care Shampoo works towards a more durable color that also displays extra vibrancy, shine and definition.

• Texture: gel;
• Hair issues: color protection, cleansing;
• Time of application: during shower or bath;
• Age: 16+;
• Hair type: color-treated hair;
• Main benefits: gently cleanses without stripping the color, seals and closes the hair cuticles, contributes to a longer-lasting color, improves vibrancy and texture.

• Low Ph Base contributes to the sealing of the hair cuticle and, therefore, helps the hair fiber to retain color for longer;
• Anti-Fading Agents mechanically create a more homogenous surface on the hair fiber. This action makes the cuticle sealing process an easier and quicker one.

Use Revlon Professional Pro You The Keeper Color Care Shampoo 350ml on wet hair during your regular shower or bath routine. Then, massage the formula until it lathers, and rinse thoroughly. Finish by applying the conditioner or mask from the same range in order to obtain optimal results. This product is suitable for frequent use.