L'Oréal Paris Elvive Color Vive Shampoo 400ml

L'Oréal Paris Elvive Color Vive Shampoo 400ml is a color-protecting shampoo for color-treated hair, cleansing while helping to preserve color vibrancy and enhance shine. This new and improved formula contains Vitamin Cg, an antioxidant ingredient that helps protect hair color from fading. This is combined with UV filters that help shield colored hair from sun exposure, which can dull and weaken color intensity over time. Together, these components work to maintain a vibrant, luminous color wash after wash. In fact, in instrumental testing conducted using the shampoo and mask, after five applications, color intensity was maintained for up to 40 washes and up to 300 hours of sun exposure. Moreover, the formula has been tested across all hair color tones.

Beyond color protection, the shampoo adds shine, helping hair look healthier and more radiant. As a final note, the product now comes in a redesigned diamond-shaped bottle, using 20% less plastic than the previous packaging. All in all, this shampoo is a great option to help colored hair stay vibrant and luminous over time.

• Texture: liquid;
• Hair issues: color protection;
• Time of application: during the bath;
• Age: 12+;
• Hair type: color-treated hair;
• Main benefits: helps prolong color vibrancy, protects hair from color fading, enhances shine, protects from UV rays, new packaging uses 2% less plastic than the previous packaging;
• Formulated without: parabens.

• Vitamin Cg helps protect and prolong color vibrancy;
• UV filters help shield the hair from external aggressors.

Apply an appropriate amount of L'Oréal Paris Elvive Color Vive Shampoo 4ml to damp hair and scalp. Then, massage to lather the product. Finally, rinse thoroughly. For best results, follow with the conditioner or mask of the same range.