{"product_id":"lor27752-loreal-paris-elvive-color-vive-shampoo-400ml","title":"L'Oréal Paris Elvive Color Vive Shampoo 400ml","description":"\u003cp\u003e\u003cstrong translate=\"no\"\u003eL'Oréal Paris Elvive Color Vive Shampoo 400ml\u003c\/strong\u003e is a color-protecting shampoo for color-treated hair, cleansing while helping to preserve color vibrancy and enhance shine. This new and improved formula contains Vitamin Cg, an antioxidant ingredient that helps protect hair color from fading. This is combined with UV filters that help shield colored hair from sun exposure, which can dull and weaken color intensity over time. Together, these components work to maintain a vibrant, luminous color wash after wash. In fact, in instrumental testing conducted using the shampoo and mask, after five applications, color intensity was maintained for up to 40 washes and up to 300 hours of sun exposure. Moreover, the formula has been tested across all hair color tones. \u003c\/p\u003e\u003cp\u003eBeyond color protection, the shampoo adds shine, helping hair look healthier and more radiant. As a final note, the product now comes in a redesigned diamond-shaped bottle, using 20% less plastic than the previous packaging. All in all, this shampoo is a great option to help colored hair stay vibrant and luminous over time. \n\u003c\/p\u003e","brand":"LOréal Paris","offers":[{"title":"Default Title","offer_id":57013288632645,"sku":"LOR27752","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/9407\/0825\/files\/SGNDWGVrSHUvK2piM0thWUJraEFqSXFHemJGRXZyQjN0bUJsSVhmRDdQaFlPM1dKZ0FtZGVzTzRUNnZPK3Fzcg2.jpg?v=1769691772","url":"https:\/\/cosmetyque.com\/en-au\/products\/lor27752-loreal-paris-elvive-color-vive-shampoo-400ml","provider":"Cosmetyque","version":"1.0","type":"link"}